PR in the Weimar Republic

The official history of German public relations generally starts after 1945, when major agencies were set up and most companys built up their own corporate pr departments following US standards. This new publication (based on an MA thesis handed in at the Freie Universtät Berlin) shows that the industry had been established much earlier and that corporate pr had been firmly established already in the 1920s and 30s.

Marius Lange: Zwischen Demokratie und Diktatur. Unternehmerische Öffentlichkeitsarbeit in Deutschland 1929-1936

Advertisements

Comments are closed.